SINCE 2017 FANATICS was established in the United States and developed under Triumph Fitness LLC. Jeff Turner has held management roles in several international fitness companies, while Clay Steffee has long been involved in strength equipment development and has provided product design and technical consulting for multiple well-known brands.

TODAY In collaboration with Sanfei in China, FANATICS focuses on the design, development, and manufacturing of commercial strength equipment, continuing its original vision of creating products that follow natural movement patterns and real training needs. This collaboration strengthens development and supports continuous refinement.